Responding to changes in consumer behaviour, Thomson wanted to create an innovative in-store experience that blurred the distinction between online and in-store shopping.
With a buzz already surrounding the store and the opening date predefined, Thomson needed a technology partner capable of delivering against specific blueprints and to a tight schedule.
SCC designed and installed high-impact, interactive multimedia walls. All digital signage was configured to be managed remotely, allowing staff to focus on customer interactions.
These were also customizable to allow staff to personalise large scale projection walls in real time. This enabled them to deliver an engaging, exciting holiday buying experience and fully immerse customers in their dream holiday.
A separate, 84 inch interactive map of the world also enabled customers to independently explore holiday destinations and take virtual tours of resorts and accommodation.
The in-store focus is now on customer intimacy, increasing the staff’s ability to influence decision making and streamline the process from researching holidays to purchasing.
By integrating technology throughout the customer journey, Thomson reported increased footfall, sales conversion, dwell time and brand engagement.
The initial “Holiday Design Store”, based at Bluewater Shopping Centre in Kent was described as a “next generation retail “experience” and features some of the latest retail-focused digital innovations. Following it’s success, the design has since been rolled out nationally across the UK.
Kathryn Ward, Director of Retail and Financial Services for Thomson UK & Ireland said:
“The message for retailers is clear: the high street is changing, and SCC has helped us realise digital solutions which engage a generation of shoppers who demand experiences that blur online and in-store shopping.”